Social Media is important and powerful… there is no denying that! However, SEO (or Search Engine Optimization) is still important to get a jump on the competition.
Here are some things you need to know:
1) While social signals do matter, don’t just pander to your fans for Facebook “likes.” Instead, make sure that your blog/website is enabled with SHARING buttons. These buttons allow for readers to pass info on, and this will get you readers in a more far-reaching way.
2) Authority begets authority. If you are able to create a relationship with a well-known leader in your community, having them to acknowledge your site via theirs can give a HUGE impact to your readership… and SEO ranking.
3) Use other resources (blogs) and link to them. The ping backs are beneficial to your ranking, and will help garner a better readership. Additionally, link within your blog to past posts. Wikipedia, for instance, is full of internal links and is obviously an SEO winner.
Are you really using all the social sites you should be? See the list of social media websites you may be missing and start making sure you’re at the top of your market!
How do you combine SEO and social media? Let’s get some tips flowing in the comments!