Why Google+ Is Important for Business Branding

I don’t know if you find this as unbelievable as I do, but people out there still don’t think that Google+ is important for businesses. In fact, there are TONS of businesses I’ve seen that haven’t so much as set up a G+ profile. It drives me CRAZY! To put it simply…...

Online Marketing on Dating Websites… Wait, What?!

As a lover of new frontiers for SMM, I came across a doozie this week. Apparently dating websites are being targeted for marketing. Yes! In ALL seriousness, Newsweek reported this very thing. Which drove me to think – are dating sites valuable tools for SMM? The...

Branding Basics Across Social Media

If you use social media as part of your brand-building efforts, marketing campaign, SEO tactics, or really any aspect of your professional development, you’ve gotta understand how social media and branding are tied together. Like, before you do one more thing on...

Retailers: Start Using Twitter for NEW Business

We already know how well Twitter works for repeat business. If you’ve recently opened a new business in either the physical or online marketplace, or if you’re trying to find new and creative ways to bring in new clients (as if any business wouldn’t be doing that),...

You Call That a Social Media Marketing Campaign?!

Thanks to the wonders of the internet, there’s literally no end to the number of things you can be doing at any given time to boost your marketability. This is especially true in the realm of social media. You may think you have things well in order because you’ve got...