DECEMBER DIAMONDS
PUTTINOUT
Goals:
- Ghost write content & publish during peak times.
- Create custom graphics, sayings. and trademarked phrases.
- Grow fan base of December Diamonds collectors though organic and viral methods.
- Market research for new product categories.
- Serve as advertising department by creating campaigns, graphics, B2B hand-outs and advertisements for publication.
- Text Message & Mobile Marketing campaign concept & development.
- Gather both B2B/B2C demographics.
- Obtain press & traditional media coverage.
URL: DecemberDiamonds.com
Reporting Period: 4 weeks.
Results:
Facebook Fan Growth: +50%
+62% New Website Viewers Including United Kingdom – London, England & Paris, France.
Pinterest Second Largest Website Traffic Referrer just behind Facebook.
+1.12 Increase In Average Page Views.
+1.16% Increase In Page Views when a Social Action occurs first.
Before and After
