Guatemala’s Social Campaign

The heat is on.

It’s already reaching 100 here, but this Southern Georgia gal doesn’t blink an eyelash. I’ve got bigger fish to fry. Like Guatemala.

Yes, you heard me right!!

This country is on FIRE with new interest in social media and has been named the most digitally devoted country in 2013 and 2014.

While you sing to yourself Alicia Keys’ Girl on Fire (you’re welcome for that), let me shed some light on reaching this sizzling hot market via email.

Be Welcoming

Like the Genie said to Aladdin, “BEE yourself!”

One thing that defines a great email campaign from a mediocre one is character – short and sweet with little kernels of information about your brand. That’s it. If you’ve done it right, they’ll expect quality and character from your email campaign and look for more. If you’ve looked at your current campaign and find that it’s stale, it may be time to inject some life into that writing team.

What distinguishes your email from others like it?

How many subscriptions do you have?

How often do you send emails?

Answering these questions will remind you where your brand needs growth and will really help get the word out in the right way.

Market Relevance

Once you’ve got the troops under control on the homefront, you can focus on global domination… ahem… I mean global marketing.

Do you have a writer on staff who knows Spanish? If you don’t have one, get one! Guatemala will respond best to Spanish email marketing. This is the first step in market relevance.

Next, research the country. This nation that’s most known for its agriculture is making waves on social media. The age group is younger, men and women between 18-30, and they are extremely devoted. Top fan pages in Guatemala can get up to 3,000 fans a day with an average page score of 95%. That’s 50,000 fans a month.

If you aren’t sweating already, I’ll do it for you.

Mobile Graphics

Guatemala’s newfound love online is almost predominantly mobile. Your current campaigns may be focused on the PC and desktop graphics, but looking at it from a mobile device is an entirely different ballgame. Twitter has just upgraded their graphics to fit profiles and images for mobile use. Facebook, Tumblr, and Pinterest have implemented similar changes.

Make sure your email campaign is focused on mobile usage. It will improve email deliverability in your Global and US email campaigns and will make your transition between mobile and PC that much smoother.

Do you have what it takes to launch an email campaign in Guatemala? What questions do you have?