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Globally recognized as one of the first females in technology, Christi’s first won awards for interior design & retailing. As a digital media marketing motivational speaker & analytical creative brand director, Christi Tasker specializes in merging technology with human interactions to universally create better consumer experiences. Shop Christi Tasker see her Travel Tips & Best Interior Design Blogs. View her branding work on our sister company site Tasker Agency.
Alright, so you’re sick and tired of seeing the dreaded not provided keywords in Google Analytics and need a workaround. Or, you just want to get some good ole-fashioned quality info on your site visitors. Enabling on-site search query tracking is a gosh darn good bet either way.
Well – exactly what it sounds like!
This is that little search bar on a website that allows visitors to search specifically in your site for any term. You can see it easily on THIS VERY PAGE – just check out the magnifying glass in the top right, click it, and there’s your search bar. If you don’t have one activated, get one activated! Just ask your coding person, check your hosting site’s apps, or take a look at this thread for html sites.
For one thing, it’s just plain helpful for your visitors. Let’s say they enter on, say, a blog post about on-site search bars, and realize they want to learn more about what YOU have to say about Google SEO. They then can search “google seo” and find all your pages and posts about it.
You can see how this is also golden user data.
If people come to your website, they were clearly interested in whatever the landing page was. If they then search for something from there, that means these things:
The last item is the most important one – you now have them hooked! Whatever queries they search for are obviously relevant to your actual visitors, not you “ideal” or “theoretical” visitors. Use this for more content or keyword ideas (but remember how keywords are weighed now).
By default, your Google Analytics doesn’t track this – but it can!
Log into Analytics, go to your website, and head to the Admin panel. Go to the View column, then click “View Settings.” Switch “Site Search Settings” to On, and shazaam, it’s ON!
But while it’s off, you’ll need the query parameter. Try it here for an example. Search PuttinOut.com for anything, and see what comes up. I’ll wait…
On the results page, check the URL. You’ll see something like this (I searched “keyword”):
Between the “?” and the “=” is the query parameter, in this case, “s”. Do that for your site, and enter that parameter in the “Query parameter” box.
And be sure to click the little “strip query parameters” box beneath that so it doesn’t track YOUR searches – you just want to track the visitors. THAT is the goldmine!
Got more on-site search tips? I’d love to read them in the comments!
Award-Winning Tech Exec & Social Media Expert Seen On NBC News
Globally recognized as one of the first females in technology, Christi’s first won awards for interior design & retailing. As a digital media marketing motivational speaker & analytical creative brand director, Christi Tasker specializes in merging technology with human interactions to universally create better consumer experiences. Shop Christi Tasker see her Travel Tips & Best Interior Design Blogs. View her branding work on our sister company site Tasker Agency.
Latest Post
How To Save Your Small Business & Reduce...
How To Pitch To Journalists Using Twitter While...
Globally recognized as one of the first females in technology, Christi’s first won awards for interior design & retailing. As a digital media marketing motivational speaker & analytical creative brand director, Christi Tasker specializes in merging technology with human interactions to universally create better consumer experiences. Shop Christi Tasker see her Travel Tips & Best Interior Design Blogs. View her branding work on our sister company site Tasker Agency.
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