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Light and Living Case Study



  • Develop a graphic identity.
  • Create social media accounts and craft a strong, recognizable social media presence.
  • Grow a social media following from scratch.
  • Coordinate U.S. brand launch.
  • Work with media contacts to generate press opportunities.


  • Produced a variety of eye-catching visuals.
  • Opened social media accounts. Established a unique voice for posts, tweets and updates, and created 30 days’ worth of content.
  • Drove growth in social media audience from zero to 1,000 targeted prospects.
  • Successfully promoted new U.S. presence.
  • Secured multiple press mentions, interviews and articles.
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