&noscript=1"" />

Latest Post

Share the knowledge

Christi Tasker

Christi Tasker

Award-Winning Tech Exec & Social Media Expert Seen On NBC News

Globally recognized as one of the first females in technology, Christi’s first won awards for interior design & retailing. As a digital media marketing motivational speaker & analytical creative brand director, Christi Tasker specializes in merging technology with human interactions to universally create better consumer experiences. Shop Christi Tasker see her Travel Tips & Best Interior Design Blogs. View her branding work on our sister company site Tasker Agency.

Today something holy was born in the world of social media! It’s Instagram Direct!

In New York today, Kevin Systrom, Co-Founder of Instagram made the special announcement just in the nick of time for Christmas fun & holiday gift giving.

Systrom says, “More than half of our (Instagram) users log in daily.” Therefore Instagram wanted to create something that can “gather people around a photo, a moment and have a conversation with it.”

Think about it! The Instagram team must really love us! They have created such a cool user interface for sharing pictures and 15-second videos already and then whoala….it wasn’t Jesus, but a baby was born ~ Instagram Direct!!!

What exactly is Instagram Direct?

In short it’s a private instagram message. When I first saw it I couldn’t help myself but to think of sending photos and videos that I would normally wait to show my closest friends on my iPhone or Apple TV at a dinner party.

YeS!  There are things that I do that everyone on my friends list or family members may not approve of! I can now send them to up to 15 people in my life that will appreciate the southern humor of a geeky blonde girl. Yippppeeee! Now, I still have to master taking selfies (aka. self portraits & videos). L When viewing my selfies you’ll know that I am in the Stone Age, I just manage not to look like it.

There are 5 main options within Instagram Direct:

  1. Control your inbox with request.
  2. Easy access from your feed.
  3. Send up to 15 people at once.
  4. Revisit moments as much as you like.
  5. View real-time likes, views, and chats.

Watch the video announcement from the press conference in New York:

How will Instagram Direct affect marketing?

This is a marketers dream considering, “after sending, you’ll be able to find out who’s seen your photo or video, see who’s liked it and watch your recipients commenting in real time as the conversation unfolds,” says Systrom. He goes onto elaborate, “photos and videos that you receive from people you follow will appear immediately. If someone you’re not following sends you a photo or video on Instagram, it will go to your requests so you can decide if you want to view it.”

As an online marketer, I was blow away with the ability to send messages to people not already following. With the already open platform and searchable hash tags this is a true marketer’s dream.

Imagine how people will use this feature to shop both in stores and online in the future. A picture is worth a thousand words and a 15 second video could be worth 15,000! We’re super excited here at PuTTin’ OuT about this #Instagood #InstaNews!

What about Instagram Sponsored Advertisements?

Systrom said, “We’re taking it very slowly {when asked about Instagram Ads}.” He did suggest an Instagram will have a sponsored ad-related announcement would be coming soon.

Drop me a comment below and let me know what you think about it. Thumbs up if you LIKEd what you read. (Be nice, it is Christmas and Santa is checking his list twice to see who’s naughty or nice.)

Subscribe to our blog to catch the next post: How To Use The New Instagram Direct For Marketing and 3 Instagram Direct Strategies Marketers Will LOVE.

Christi Tasker

Christi Tasker

Award-Winning Tech Exec & Social Media Expert Seen On NBC News

Globally recognized as one of the first females in technology, Christi’s first won awards for interior design & retailing. As a digital media marketing motivational speaker & analytical creative brand director, Christi Tasker specializes in merging technology with human interactions to universally create better consumer experiences. Shop Christi Tasker see her Travel Tips & Best Interior Design Blogs. View her branding work on our sister company site Tasker Agency.

Share the knowledge

Latest Post

christi tasker
Christi Tasker
Award-Winning Tech Exec & Social Media Expert Seen On NBC News

Globally recognized as one of the first females in technology, Christi’s first won awards for interior design & retailing. As a digital media marketing motivational speaker & analytical creative brand director, Christi Tasker specializes in merging technology with human interactions to universally create better consumer experiences. Shop Christi Tasker see her Travel Tips & Best Interior Design Blogs. View her branding work on our sister company site Tasker Agency.

Follow Me On:
Top Tech

Winner of Top Tech Exec Award

Community Exemplary – Increasing tourism in Las Vegas
NBC News

Trusted Social Media News Expert for NBC News

Tech Cocktail

Social Media Expert Speaker

Logos

Serving Brands Like

PRSA

Pinnacle Award for Social Media Marketing

Winner of the Public Relations Society of America Pinnacle Award for Social Media Marketing
Join Me For a Wild Ride!

Enter your details below and we’ll deliver the latest social media news, how-to tips, and how to prevent you from being caught with your pants down!

Blog Sign Up

  • This field is for validation purposes and should be left unchanged.
P.S. Check out these new social media blogs…

#TheDress Busted: 5 Ways To Create a Viral Social Media Campaign

#TheDress Busted: 5 Ways To Create a Viral Social Media Campaign So you have probably already heard, the most recent rage over the internet is whether a certain dress is blue and black or white and gold. Yes, this is what is taking up the next generation’s time. And...

How the Story of Social Media Will Change in 2015

Snap. Crackle. Pop. The fizz and sparkle of New Years has gone and we look forward to 2015 and what it has in store for all of us. We in the social media marketing ring have a big task ahead to stay up on the times and make that marketing technologically advanced,...

What the Heck is Referral Key?

Hear this in a deep, scary voice (can you tell I’m getting ready for Halloween?!?) “Beware, beware the LinkedIn scams!!!” It’s true that all social platforms have their pitfalls and headaches, but LinkedIn marketing ploys seem to carry a certain … flair to them. So,...

Top Ten Things Retailers Aren’t Doing on Facebook

Like a beautiful car or the perfect woman, you have to maintain. Do you leave your house for a meeting without taking a shower? How about brushing your hair or removing the dog hair from your clothes? I should hope not. These days, the first thing people see isn’t...

Five Things Obama’s First Tumblr Interview Means

Did you get the .gif? If you think it’s new fancy term for peanut butter, think again. A .gif is a term for a short video clip set to repeat. Sound weird? Well, for lovers of Tumblr, the .gif is a big deal. I mean, even Obama’s doing it! Obama interviewed with the...

How We Did it: December Diamonds

How We Did it: December Diamonds December Diamonds is an extremely popular Christmas brand that came to us seeking online marketing & social media marketing content creation. December Diamonds CEO, Scott Neilsen wanted their brand swimming through the pond under a...

How Businesses Should Use Houzz

How Businesses Should Use Houzz Everybody raise your hands if you’re on Houzz. No? Why not?! If you haven’t heard the buzzzz about Houzz, let me educate. It is one of the most effective ways for businesses to bust their brand into new SM markets… and it’s fun! Houzz...

Join Our Channel