GOALS & OBJECTIVES:
- Establish Facebook and Twitter profiles for Trend Lighting brand.
- Advise + consult with new social site avenues and opportunities.
- Conduct outreach campaign to reach both existing + new interior designers daily.
- Effectively engage with interior designers + retail lighting store buyers.
- Public relations outreach for B2B editorial features.
Grew Targeted Interior Designer Facebook Fanbase To 1,000+
in a 6 month period through outreach campaigns, advertisements, and a combined Facebook/Pinterest Contest.
Strategized + Created Pin To Win Contest.
To attract designers on the new social site Pinterest we created a Pin To Win lighting contest and developed a Facebook application to connect at the time the most valuable Trend Lighting engaged users from Facebook to the new Trend Pinterest page.
Cher Has Trend In Her House!
Through our discovery sessions with existing Trend interior designers we gathered creative engaging content and delivered it to the Trend audience daily. By featuring and conducting cyber interviews with Trend’s existing portfolio of designers we discovered that Cher has trend fixtures in her Hollywood mansion!
Obtained 1+ Hot Leads For Sales Team.
We realize selling is important and the main objective for most companies! Working with Trend’s sales manager and marketing manager to use a combination of savvy email campaigns along with social campaigns to generate hot leads. By reviewing and suggesting email layouts and text we made their jobs much easier.
Kim Kardashian Chose Trend Lighting Fixture for Khaos Store.
We ghost tweeted With Kardashian sisters + Kardashian Khaos Store Designer and they chose a customized Trend Lighting chandelier fixture for their store in Las Vegas. The fixture was mini version of the lighting fixture was selected from the local Las Vegas showroom at the World Market Center Las Vegas and went in to production for a short 12 week window of opportunity just in time for the Kardashian Khaos store opening day.
Trend Lighting Had Busiest Season In History.
In the 6 month period that we paved the way with Trend’s social channels they had the busiest season in history.
+1,1% B2B Market Buyers Tweeted About Trend Products.
Before markets we launched new product campaigns to entice buyers to Add Trend’s showroom to market agendas or make appointments. During B2B markets we used geo-targeted tweet invites to the Trend showroom to increase traffic. As a result the showroom stayed packed with customers and they increased their sales by writing more show orders.
Christi has been extremely helpful to Trend these past six months in directing and keeping us abreast of changes and information in the Social Media arena. Her company has helped us set up the company website on Facebook as well as Twitter.
Trend Lighting intent was and is to communicate in a more effective and directed manner to our consumer audience and in particular to interior designers which are the clientele we are most interested in growing our business.
The ideas of contests, engagement of our target audiences and other avenues to create excitement and interest in Trend Lighting has been effective and we feel that her company has been helpful and professional in helping Trend Lighting develop a new avenue of marketing to consumers thru social media management.