DR. RENE’ DELL’ACQUA

Dr. Rene Dell Acqua is a dentist who specializes in cosmetic dentistry. One of the first in her field to practice what has come to be called “spa dentistry,” she is sought after by celebrities, business executives, sports figures and other high profile personalities worldwide. She is also an expert and spokesperson for companies that provide dental products including Syneron Beauty’s Tanda Pearl Ionic Teeth Whitening System known on QVC as “The Pearl” teeth whitening system.

Goals:

• Develop branding from scratch.
• Refine and amplify her social media and blogging voice.
• Create graphics for social media and other sites.
• Develop Twitter strategy to be used during QVC teeth whitening product appearances to drive more sales.
• Execute outreach campaign to generate publicity opportunities with print publications.

Results:

• • Created a logo and visual identity optimized for the dental industry based on market analysis, color theory and other research.
  • Succeeded in elevating her social media standing and growing her audience.
  • Produced graphics utilized on her website and social media sites.
  • Twitter campaign included uploading content in real time. Products she promoted on QVC oversold by 20% and in record time, resulting in multiple additional appearances.
  • Secured features in Allure, New Beauty and other magazines.