Hear this in a deep, scary voice (can you tell I’m getting ready for Halloween?!?) “Beware, beware the LinkedIn scams!!!” It’s true that all social platforms have their referral key pitfalls and headaches, but LinkedIn marketing ploys seem to carry a certain … flair to them. So, if business retailers in search of online marketing haven’t gotten a taste of this one, enjoy. Does Referral Key take you on a wild ride of jumbled information or is it a legitimate business tool for online marketing?Ladies and gentlemen, the elusive Referral Key.

The Invite

You may first experience Referral Key like you experience a door-to-door salesman. Someone you’re connected with on LinkedIn may send you a request to join their network. For me, this was someone I wasn’t familiar with at all.

Note to the public – beware of invitations sent via social media, whether you receive them from someone you know or not. Sometimes invitations are generated without user knowledge (or lack of user expertise).

The Perks

Mashable describes the site itself as a mix between LinkedIn and Angie’sList. Much like referrals in real life, you build a new business by sharing your own. A social profile in front and a list of businesses in back. Like a weird backward mullet.

Referral key does have a growing list of reputable businesses on site for users to shop.

The Downfalls

It seems like nothing in life is free, except for LinkedIn, Facebook, Twitter, Google+, Tumblr, Foursquare … ummm basically every other major social media platform. Sure, they advertise and sure they have monetary ways to “boost” your business online, but the fact remains. Having an account and receiving valuable feedback and response is still free across social media platforms. Referral Key allows a max of 3 referrals before they request a membership fee.

Um, you lost me there.

In addition, you receive very little if you don’t invite your friends and share business information on your profile.

In Short

Referral Key is bizarre to me. It COULD be beneficial. I’m sure that it has helped users to connect with new clients. In my experience, however, there is a wealth of free marketing connections on major sites, like Pinterest and Twitter, that produces results. Results that I, in my social media experience, can bank on.

Referral Key also makes it easy to expand your referral network by allowing you to tap into your colleagues’ business network. Each member indicates which others can browse colleagues in their business network. You can then proactively approach these business professionals about establishing a new referral relationship. Other features let you track referrals to ensure your relationships are reciprocal and set up promotional campaigns to reward your most profitable referral partners and customers.

At the point when you pursue Referral Key, you’re likewise welcome to add your business profile to the Referral Key on-line Member Directory. This significant advantage lets you grandstand your remarkable business offering to different experts looking to set up new referral connections — just as to potential possibilities looking for the items and administrations you give you can quickly and easily build a business network of referral colleagues who know and trust you, inviting them to exchange referrals with you. Once your colleagues accept your invitations to exchange referrals, they will begin sending you solid leads.

The outcome is a web-empowered shut circle that gives a constant flow of suitable, qualified leads from your confided in partners – and a lot higher likelihood of changing over these leads into genuine income.


My two cents on this matter, What do YOU think? Is this a valid source for business retailers? Have you used it?

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