Like a beautiful car or the perfect woman, you have to maintain.
Do you leave your house for a meeting without taking a shower? How about brushing your hair or removing the dog hair from your clothes? I should hope not. These days, the first thing people see isn’t your hair, your face, or your clothes. It’s your online persona.
As a former retailer I had sales reps I loved and some I ducked for cover. Don’t be the duck and cover. Here’s how to get your personal Facebook shining like a freshly waxed car. Or woman.
- Share posts from your local retailers: This toots the horn of others vs. tooting your own.
- Like and comment on all local retailers posts: Do this often, not just when they’re showcasing your brand’s products. I give Facebook interactions a rating system. You decide the extent in which you support your fellow retailers.
LIKE = 1 point
COMMENT = 2 points
SHARE = 3 points
- Post your own family pictures and engage as a human being: This may seem like a no-brainer, but many of us retailers forget that we’re not selling all the time.
One of my favorite reps of all time, Josh Jarboe would come to my design studio, go through my catalogs, update price sheets, tear pages out of catalogs, and email me updates. He would help me find products that weren’t available. He helped me get products made… even the fish lamps that are in my office today … and no one else has anything like them!
Josh went above and beyond the call of duty. Today, he is the National Sales Manager of Global Views. Every time I see him I think, “What a well-deserved position! Good for him!”
Folks, good things happen to good people. When you showcase your goodness on social media, the world is able to take note. There are tons of things we do throughout the day that can be recorded, documented, and a message conveyed. Most of our lives are interesting to someone, somewhere. Take the best photos and videos that you can. Document your experience and show the world what you’re made of. That’s what I did in the very beginning and now you’re listening to me….or so I think you are.
All right, ARE you listening? Did I miss anything here? Hit me with your best shot!!!