That’s right, but not just any moms.
According to this Experian social media survey, the most active users of social media who are most likely to post comments are, by a long shot, young-ish moms with children under 5. How big is that demographic? These women are two times more likely to visit and/or comment on social media than others. Two times!
Anyone (un)fortunate enough to have tons of mom friends on Facebook (their preferred social media site) knows this already, though. How many times have you seen a picture of a toddler toing something every single toddler in the world does? How many times have you seen a post by a mom about something very mom-related? How many times have you seen other moms posting onto these very mommy posts?
As a mother myself, I understand the impulse completely. Unfortunately I wasn’t a mother of a 5-year-old during the peak of social media, so I’ve already missed that train. Mothers want to share their joy with everyone, and while that can occasionally get a little over the top for some followers, moms completely get it.
However, the study also shows that that number goes way down once those kids age above 5. Maybe we get tired of posting about it, maybe they’re just not as cute anymore, maybe it’s not as fun to post about them when they’re starting to play video games and Tweet on their own all the time.
Whatever the case may be, understanding your social media demographic matters. And apparently understanding how to appeal to the 25 – 35 year old mother matters a particularly large amount.
So if your product, service, or brand matters to children and moms, prepare yourself for them. Start optimizing Facebook thumbnails for images that appeal to young moms. Start posting links to European toys that young moms will think are cool. Figure out how to engage with them at least once weekly if they are in any way a part of your market, and chances are they’ll respond. You get the idea.
Moms: what do you use social media for? Do you notice more engagement with this demographic?