Should we forget Armani Exchange now that Facebook Exchange is in the house?

Facebook is a highly targeted and proven to be effective way of advertising. As a leading Social Media Marketing Agency, taking advantage of anything in Facebook Beta is a privilege. The opportunity to jump on board with the next Exchange while in beta gave our clients an enormous opportunity to get in front of people looking for products and services based on keywords. Talk about getting in on the future of Facebook advertising!

Yes, Facebook sees everything we do! From posts to private messages to some who choose to use their wall posts as diaries. Why? Oh, why? Shouldn’t they be the ones to point us in the right direction when we’re complaining about our maid service, seeking a new accountant or chiropractor? Personally, I love to see ads pop up in perfect timing and hate the see things I’m not interested in. In short, I’m a HUGE fan of precisely targeted advertising even if it means someone is all in my business.

For marketers, small or large business/brands, P.R. Firms (Public Relation Firms)… this is your golden opportunity to make hay while the sun shines. Now, cheers to Facebook for being creative and saving us all unnecessary marketing dollars!

To read all about it, here’s the link to the official Facebook press release. Gotta say, it looks darn good, too!

Leave a comment, let me know your opinion and success [or failures] with Facebook Advertising. Will you try Exchange? Or advertise on Facebook at all?