Unless you’ve been living underneath a rock, you know that Pinterest is the fastest-growing social media form. Users can organize and share inspiring online images. These images, or “pins,” are put into Boards.

The reason that Pinterest is so big? People want to be organized and inspired. With Pinterest, you can build a virtual library of ideas and items that you would have in your ideal world. And it’s catching on fast…there was 11M users in February 2012, up from 1.2M in August 2011.

Pinning is easy. To register, you must either request an invitation from the site itself or another user. Registration is easy and free. Once you are on the site, you will need to download a “Pin It Button,” which allows you to “pin” the items you see on the web into your boards.

Because Pinterest is an open social network, you can follow any boards that you like. You can search for pins by using hashtags. Imagine you are planning a wedding, and you are looking for dresses. By searching for #weddingdress, you will bring up any tagged images of wedding dresses, not just of those of people you follow. This makes for a giant resource pooling…and it’s what makes Pinterest so much fun!

What’s the best way to build a presence on Pinterest? Be creative, all-inclusive, and connect to people who share the same inspirations as you. And allow yourself the time to explore the community…the more you “pin”, the more you will find!

And don’t forget to use YouTube to improve your social presence… it’s perfect for pairing with Pinterest!

What’s your favorite aspect of Pinterest? Why is it important to your branding?

Join me for a wild ride!

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