Thanks to the wonders of the internet, there’s literally no end to the number of things you can be doing at any given time to boost your marketability. This is especially true in the realm of social media marketing campaign.

You may think you have things well in order because you’ve got your profiles created and you post to them a couple times a week, but in reality, the sad truth is that optimizing your efforts here in order to lead to significant growth through marketing means you need to perfect even the minute aspects of your campaigns.

Here’s why you need to make sure you’re giving social media your “all.”

It’s Always Changing

Unfortunate, but true. Facebook alone has seen huge growth and some big changes over 2012, such as the ever-present and often baffling Timeline (see some tips and explanations here if that’s still you).

Social Media Optimization Saves You Money

Though there’s a lot to do and it’s always changing, you don’t need to be Ashton Kutcher’s Twitter consultant to know how to use social media to your advantage.

That means that much of what goes into social media marketing you can take care of on your own, cutting the costs involved in marketing if you can do it well. You don’t have to hire a pro; in fact, if you want to hire someone, social media assistants can be far less expensive than hiring full marketing agencies.

Getting It All Done

If you’re looking to get it all done yourself, or want to see how much more you need to do to consider hiring on some help, you’ll want to see my complete rundown, the 40 Commonly Missed Social Media and Online Marketing Checklist for Retailers.

What’s your social media campaign look like? Let’s talk shop in the comments!