Diversity Matters: Keep Up With Your Market Sorry, but what you’re doing is just not enough. On social media, that is!! These days diversity matters more than ever – again, we’re talking about social media here :) A recent study posted by the Content Marketing Institute shows that the “Most Effective” content marketers actively used an average

SMS: Social Marketing That Goes Beyond Social Media When you think about social media, you probably think of websites that involve things like follows and tweets and likes and “all that JAA-aazz” (as Liza Minnelli once said ;) But one thing you may not be thinking of is the media that everybody and their brother (and

Here at PuTTin' OuT, we like to make sure our followers and clients are well-informed, so sometimes I stray away from our social media theme to talk about the basics of some of the more technical aspects of online marketing. Not long ago I covered some basic Google Analytics tips that everyone with a website