How To Save Your Small Business & Reduce...

Latest Post
How To Save Your Small Business & Reduce...
How To Pitch To Journalists Using Twitter While...
Award-Winning Tech Exec & Social Media Expert Seen On NBC News
Globally recognized as one of the first females in technology, Christi’s first won awards for interior design & retailing. As a digital media marketing motivational speaker & analytical creative brand director, Christi Tasker specializes in merging technology with human interactions to universally create better consumer experiences. Shop Christi Tasker see her Travel Tips & Best Interior Design Blogs. View her branding work on our sister company site Tasker Agency.
Sometimes it’s good to show that not even the gurus get it right all the time – and (unfortunately) that’s occasionally the case here!
We’re always trying to improve the way we do things here and get our business running like a well-oiled machine, and sometimes it just doesn’t work out. But what counts is learning from your mistakes, and maybe with this little “cautionary tale” you can learn from our mistakes, too!
Bad Blogger
When I first started PuTTin’ OuT and got the website up, things were hectic as my little team and I tried to get this thing going (as you can see perusing puttinout.com, it’s become a pretty complex website!). So I hired someone to do a little in-house guest blogging for the site while we got everything in order. You know, basic social media news updates, small tips, stuff like that.
The first clue that something was amiss should have been that my dog would NOT keep quiet around this blogger, and on top of that, would even “use the restroom” in weird places in the office he otherwise never would! I’ll save the “toilet humor” for your mind, here.
Fast-forward over a year later, and the site is all-new, our team has expanded (WITHOUT said blogger), and we’re doing some renovations. I finally get a chance to take a look at the blog (yes, after a year! That’s how to insanely busy this stuff keeps me!) and what do I find?
Every post this lovely “blogger” “wrote” was a copy/pasted excerpt from either an official social media site like Facebook’s blog or a big-name social media news site that always shows up as the first result in a Google search (e.g. Mashable). The featured image was “borrowed” from those posts, and to top it off, the only link in the entire PO blog was one back to the webpage the REAL post came from! That’s what this person was getting PAID to do!!
Lesson Learned
We all know duplicate content hurts search ranking and is a major SEO no-no, so we had to go back and fix all this stuff. Needless to say, the posts are gone from our site now. (Apply nofollow and noindex, submit the new site to Google, and remove once they are un-indexed.)
So what can you learn from my mistake? First, hire people you can trust!
Second, don’t settle when it comes to content. This is how people find you, how people get hooked on your website, and how you communicate with your market. There’s nothing more important than content when it comes to websites. Make it unique, make it the highest quality possible, and always do it with your readers in mind foremost!
Got anymore blogging tips or horror stories? Please share in the comments!
Award-Winning Tech Exec & Social Media Expert Seen On NBC News
Globally recognized as one of the first females in technology, Christi’s first won awards for interior design & retailing. As a digital media marketing motivational speaker & analytical creative brand director, Christi Tasker specializes in merging technology with human interactions to universally create better consumer experiences. Shop Christi Tasker see her Travel Tips & Best Interior Design Blogs. View her branding work on our sister company site Tasker Agency.
Latest Post
How To Save Your Small Business & Reduce...
How To Pitch To Journalists Using Twitter While...
Globally recognized as one of the first females in technology, Christi’s first won awards for interior design & retailing. As a digital media marketing motivational speaker & analytical creative brand director, Christi Tasker specializes in merging technology with human interactions to universally create better consumer experiences. Shop Christi Tasker see her Travel Tips & Best Interior Design Blogs. View her branding work on our sister company site Tasker Agency.
Enter your details below and we’ll deliver the latest social media news, how-to tips, and how to prevent you from being caught with your pants down!
Enough is enough! This week another United States school was tragically attacked by a lone gunman, this time in the...
World Peace in 5 Words: Social Media Style It easy to be rude on social media. From pointing out typos and grammatical...
Not quite sure what keywords are? What about keyword research? We won’t hold it against you. While in our world, these...
#TheDress Busted: 5 Ways To Create a Viral Social Media Campaign So you have probably already heard, the most recent...
What's the Deal with Facebook Star Ratings? I’m going to risk it all now and talk about a hot topic. I do mean the highly volatile and slightly (ok maybe severely) controversial subject of Facebook star ratings. I think I just heard hundreds of you scream. Maybe...
What's the Deal with Facebook Star Ratings? I’m going to risk it all now and talk about a hot topic. I do mean the highly volatile and slightly (ok maybe severely) controversial subject of Facebook star ratings. I think I just heard hundreds of you scream. Maybe...
Check List: Use Social Media to Grow Your Business Wanna reach a wider audience and grow your business at the same time? Well, social media is the BEST place for PuTTin’ the word OuT there about your business! I’m gonna share with you a few tips about social media....
Guatemala's Social Campaign The heat is on. It’s already reaching 100 here, but this Southern Georgia gal doesn’t blink an eyelash. I’ve got bigger fish to fry. Like Guatemala. Yes, you heard me right!! This country is on FIRE with new interest in social media and has...
Our endless search for the greatest social media platforms has landed us in high fashion. While many luxury fashion brands have serious growing pains in the face of the onslaught of social media, one brand has encompassed them all. Burberry, established in 1856, is...
On and Off the Field: Germany's Social Media How’s your game? Not just the World Cup… but your social media game? If y’all haven’t heard, I’ll tell it to you straight. International social media is HUGE today. Your own backyard isn’t good enough anymore. So if you...
What’s under your shirt? If you asked Argentina, they may just have a superhero costume. Kinda like the Hulk (minus the anger issues), Argentina has grown immensely in the social media ring. And I mean immense. They saw a 73 percent spike between 2010 and 2013....
Have you heard about Panama? In another case of the best and brightest Central American countries, this is where we’re arriving today. With the introduction of mobile technology and the country’s own commitment to advancement, it’s NOOOOO wonder we love this little...
The Paris Perspective: SMM If there were a gold medal for the most savvy of all countries, France would win hands down. The French people with their sexy accents... and their cheese, oh the cheese!!!! But what about social media? Do they have the savvy they’re known...
Scotland's Politically Charged Social Media Do religion and politics have a place in social media? If you ask this Georgia gal turned Vegas social media marketer, I’d say heck yes they do! The bigger the controversy, the more hashtags, the more shares, and the more...