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Globally recognized as one of the first females in technology, Christi’s first won awards for interior design & retailing. As a digital media marketing motivational speaker & analytical creative brand director, Christi Tasker specializes in merging technology with human interactions to universally create better consumer experiences. Shop Christi Tasker see her Travel Tips & Best Interior Design Blogs. View her branding work on our sister company site Tasker Agency.
All right, so the university of thought agrees: ENOUGH HASHTAGS!!!! If you’re done with the incessant hashtags across social media, you aren’t alone. Check out this Jimmy Fallon skit that made me and my team “#LOL”
Hashtags, when executed correctly are a valuable source in social media. They can localize your post, give meaning to your topic and help users search relevant ideas. You cannot, however, create relevant hashtags out of thin air! Every single one must be researched for effectiveness across each social media platform.
In an effort to clear the air on hashtags once and for all, here’s our take on hashtag research.
Remember when hashtags weren’t valid on Facebook? This leading social media platform WAS late to the game, but we’ve got tricks to making sure you’re using these tags correctly. A few tips before the tutorial:
Performing a Facebook Hashtag Search
Searching under hashtags on Facebook is as simple as any other online search. You’ll go to the “search” bar and type the hashtag symbol: # and then the word you’re searching:
Facebook will automatically recognize your search for a hashtag with this symbol (and the hashtag you searched – in this case, #socialmedia):
Then you will have the search results (in this case one of our own posts popped up ? ):
The results will tell you a couple important things.
If the search result comes up with nothing, you know you need to look under a different word. You can also visit other sites that share similar topics, especially if you’re a business professional. Hashtag sharing is always allowed ?
A Twitter hashtag search is simple also. Tips before you begin:
You can research hashtags on Twitter two ways:
One: Go to the top right hand corner under “search” and it will immediately pop up with ideas for hashtags if you type in the symbol (note: this also pulls up your recent search history … mine? #movietitlesatmidnight):
Or you can begin typing and Twitter will suggest them:
Two: Begin typing your actual message on Twitter. As soon as you want to use a hashtag, Twitter will suggest the top hashtags:
… and the results …
Twitter does a great job of giving you top hashtags relevant to your search … I can’t say that I’m surprised, Twitter is hashtag royalty!!!
Google may be the best thing that happened to organic search since sliced bread. Made for the search engine aficionado and perfect for business branding. Google+ has a slew of tricks for searching under hashtags. Tips before you begin:
Performing a Google Plus Hashtag Search
Google will pick up any word in search. Interestingly, however, it will also choose one of the most effective hashtags to essentially “pin” at the top of your post:
Performing a Google Plus Hashtag Search
Under your “search” tab, you can type in anything on your G+ account and Google will find trending hashtags:
Once you type your suggested hashtag, press “Enter” and it will come up with the results:
Keep in mind:
Also keep in mind across ALL platforms the weekly trending hashtags like “#ThrowbackThursday (#TBT)” “#FlashbackFriday (#FBF)” and “#MCM (man crush Monday)” and fun ones we use like #nailedit and #TGIF.
Wrapping Up
I type this tongue-in-cheek because I have really just barely scratched the surface. Stay tuned for part two in this series where I give the D/L on Pinterest, Instagram, and Tumblr.
Time to tell the truth – how have you used hashtags the WRONG way in the past? Do you research them properly? I promise I won’t tell a soul ?
Award-Winning Tech Exec & Social Media Expert Seen On NBC News
Globally recognized as one of the first females in technology, Christi’s first won awards for interior design & retailing. As a digital media marketing motivational speaker & analytical creative brand director, Christi Tasker specializes in merging technology with human interactions to universally create better consumer experiences. Shop Christi Tasker see her Travel Tips & Best Interior Design Blogs. View her branding work on our sister company site Tasker Agency.
Latest Post
How To Create Twitter Download Your Twitter Data...
Twitter Suspends Accounts That Violate Twitter...
Globally recognized as one of the first females in technology, Christi’s first won awards for interior design & retailing. As a digital media marketing motivational speaker & analytical creative brand director, Christi Tasker specializes in merging technology with human interactions to universally create better consumer experiences. Shop Christi Tasker see her Travel Tips & Best Interior Design Blogs. View her branding work on our sister company site Tasker Agency.
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