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Award-Winning Tech Exec & Social Media Expert Seen On NBC News
Globally recognized as one of the first females in technology, Christi’s first won awards for interior design & retailing. As a digital media marketing motivational speaker & analytical creative brand director, Christi Tasker specializes in merging technology with human interactions to universally create better consumer experiences. Shop Christi Tasker see her Travel Tips & Best Interior Design Blogs. View her branding work on our sister company site Tasker Agency.
After seeing the digital footprint that the Parkland, Florida school serial killer left behind, I think it’s beyond important for all internet users to understand how our digital footprints are created and how we could use them to prevent future public attacks, mass shootings, and find predators before they find or harm anyone else. In this post, I’ve explained what is a digital footprint and why your digital footprint matters. If you prefer to skip ahead to learn what you can do to report possible predators based on their social or digital media profiles, click here.
In short, a digital footprint is everything a user inputs onto the internet and information users unintentionally leave behind. Whether it be a comment on social media or a sent email address, everyone’s online reputation is leaving a digital footprint behind. Before finishing this blog post, you will be thinking again about performing search results or logging in to computers that belong to employers, hotels, and other public places.
There are two types of digital footprints that occur on the world wide web and on devices that connect to the internet – passive and active. Here is how each type of digital footprint works on all devices including school computers, employer’s laptops + mobile phones:
The worldwide web cyber security footprint is also known as a cyber shadow, digital shadow, or electronic footprint. Whether the information is passive or active, every Google search, Bing, Facebook post, Pinterest, Instagram, or anywhere else on the web leaves a footprint. This information is used by search engines (ex. Google, Bing, Facebook, Safari, Firefox, Yahoo, AOL) to sell information to marketers that market on their channels like Google ads or Facebook ads.
From Facebook likes + comments, messenger conversations, Instagram hearts and comments, Instagram direct messages, Youtube comments, Google Plus circles + comments, Pinterest pins + comments, and even Secret Boards. leave a record and become part of a user’s digital footprint. Each user is aware of this information in the Privacy Terms & Use for each website and social network.
E-commerce retailers allow users to review products on their sites which often leave cookies on your computer or mobile device. The cookies track your movement around the internet. From site to site, those targeted Google advertisements that can keep showing you products that you’ve recently viewed online. To digital marketers, this method of marketing to you based on your digital footprint is called Remarketing.
Often times websites will build a list of all of the various devices that you use to visit their sites. Most of the time, this can be a way to help secure your account and offer a faster login to your accounts and shopping carts.
Now, that you understand how to build our digital and social media footprints, click here to learn what can you do to report digital or post social media acounts content that could help stop catastrophes or help the police locate criminals online.
Award-Winning Tech Exec & Social Media Expert Seen On NBC News
Globally recognized as one of the first females in technology, Christi’s first won awards for interior design & retailing. As a digital media marketing motivational speaker & analytical creative brand director, Christi Tasker specializes in merging technology with human interactions to universally create better consumer experiences. Shop Christi Tasker see her Travel Tips & Best Interior Design Blogs. View her branding work on our sister company site Tasker Agency.
Latest Post
How To Create Twitter Download Your Twitter Data...
Twitter Suspends Accounts That Violate Twitter...
Globally recognized as one of the first females in technology, Christi’s first won awards for interior design & retailing. As a digital media marketing motivational speaker & analytical creative brand director, Christi Tasker specializes in merging technology with human interactions to universally create better consumer experiences. Shop Christi Tasker see her Travel Tips & Best Interior Design Blogs. View her branding work on our sister company site Tasker Agency.
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