Retailers: Use Twitter for REPEAT Business

So you’ve got your shop open in a brick-and-mortar building, a digital e-commerce site, or both, and you’re finding that getting repeat buyers, new clients, and responses to your specials are more difficult than you’d like. It’s no secret that social media has taken a...

SEO: Does It Really Matter in Online Retail?

So much is made of this great big scary thing called search engine optimization, what those who are “in the know” or who think they are “in the know” affectionately refer to as SEO. But how much of a difference does it really make for online retailers? In short, it...